As the world economy strives to regain lost ground, disrupted by the worldwide pandemic, sectors affected the most, are catapulting back to greater strengths. In fact, the pandemic – instilled value of eCommerce, has been providing a robust launchpad across industry spectrums. The tourism industry as well, stands to benefit from online channels.
Interestingly, the global online travel market size is estimated to reach $1,835.6 billion by 2031, registering a CAGR of 14.8% from 2023 to 2031. This growth has led to a surge in the demand for digital tourism marketplaces.
Since, tourism marketplaces are online platforms connecting travelers with multiple service providers of travel-related services, such as flights, accommodations, tours, and activities, it is easier to gain user traction due to the often wide-ranging options available. This ease in gaining popularity amongst users, further fosters growth.
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