When it comes to animation styles, businesses have many to choose from and stand out in style. Besides, animation is what covers anything that entails motion. Moreover, graphics design in motion (motion or moving graphics) that motion graphics services often create for businesses is ubiquitous. Put differently, you can find it throughout the world though some people do not understand what it is.
Moreover, motion design animation or graphics design in motion is a very powerful tool for branding and marketing. For the same reason, many brands confidently invest in motion design videos for branding or marketing. It not only helps brands increase their awareness but also allows them to effectively promote their offerings.
In this post, we are going to look at graphic design in motion to let you realize its true potential.
You can comprehend from the name, “graphic design in motion,” what it is. It is basically graphics in motion. Besides, it is also the simplest definition for this type of animation. More often than not, people use different names for motion graphics or graphic design in motion. Moving graphics, motion design, and animated infographics, to mention those names.
Furthermore, moving graphics is all about bringing design elements to life via movement or animation. However, it is not a walkover for motion design artists to accomplish that. There is a reason to justify that point, too. Motion design artists lack predefined or natural ways to animate graphic design.
As an example, animation artists can use limitless references from nature to animate figures or animals in traditional celluloid animations. Besides, hand-drawn animation is another name for celluloid animation.
Contrarily, motion designers cannot use natural references in animated graphic design. By the same token, they study different types of movements and accelerations, in addition to speeds. It aids motion design artists in bringing static designs to motion.
Not to mention, moving graphics is a more humanized and competent way to connect with the audience. As a result, businesses proudly invest in videos entailing graphic design in motion to stand out among their competitors.
Before the advent of motion or moving graphics, graphics design elements existed in flat and still formats. At that time, moving images were equal to traditional cartoons from Walt Disney. With the advancements in the film industry, graphic design in motion emerged in the form of movie opening titles.
Moreover, the experimental works of Oskar Fischinger (abstract animator) and Norman McLaren (animator) officially brought motion design in the 1940s. Additionally, the designers Saul Bass, Maurice Binder, and Pablo Ferro in the 1950s brought moving graphics into the public eye.
Furthermore, the aforenamed artists are yet today major points of reference and inspiration for motion designers. The same holds for cinema experts owing to the creative approach the aforementioned artists adopted.
Today, people in the film industry and mainstream television have learned a novel way of exploiting words and design elements. That is, motion/moving graphics.
Moving graphics has advanced over time with the advancements in technology. By the same token, advanced moving graphics entail advanced technology to produce high-quality motion graphics animations. However, advanced moving graphics animations are naturally linked to past practices of creating motion designs.
In any case, the best motion graphics services capitalize on advanced technology to create first-rate moving graphics animations Moreover, everything nowadays uses graphic design in motion, including billboards, smart fridges, and so on.
Over time, the use of graphic design in motion has increased. You may thank technology and the presence of screens on multiple devices for that. In the past, moving graphics were mainly used for presenting technical information and setting the mood for movies. Today, the applications of graphic design in motion are diverse, which we have also mentioned below:
1. Use in Television
When it comes to the use of motion design in television, the following are its prominent applications:
● Opening of television shows
● Video branding of television channels
● The presentation of information with bumpers and lower thirds
● In the forecast screen and virtual backgrounds in the news
2. Use in Websites and Apps
The following are some of the dominant applications of graphic design in motion in apps and websites:
● UX (User Experience) design
● Logo animation
3. Use in Social Media Platforms
Here are some of the predominant applications of moving graphics in social media:
● Complex to story-driven adverts
● Animated Instagram posts
4. Use in Movies
When it comes to the use of graphic design in motion in movies, the use of the technique is mostly limited. By the same token, you will often find title sequences of movies employing moving graphics.
In addition to the applications, we have mentioned already; there are also other uses of motion design. Animated menus at fast food restaurants and projected signs at the airport, to refer to some of those uses. Based on the diverse applications of motion graphics, you can understand why it is omnipresent today.
Motion design artists think creatively and consider several things to come up with animated infographics or moving graphics. Moreover, here are the things they ponder to creating stunning motion graphics animations:
1. Visual Metaphors
When it comes to graphic design in motion, it is more about clarity and thoughts rather than about being real. Moving graphics do not rely on characters but on visual metaphors. By the same token, motion designers use visual metaphors as their allies to produce astounding moving graphics animation.
2. The Pace
The pace is also what motion design artists take into consideration when creating animated infographics. Besides, it is all about understanding the time and space to produce moving graphics. For instance, motion designers may use the pace to create moving graphics videos of longer duration with smoother movements. They may do it to accomplish a sense of peace in the videos.
Contrarily, moving graphics with faster movements refer to something energetic. Combining both smoother and faster movements in a single video creates a rhythm for motion design.
Put differently, the pace of moving graphics communicates stories in a unique way while strengthening the message.
3. Readability and Comprehensibility
Moving graphics is not about visual metaphors and the pace only but also about readability & comprehensibility. Moreover, every text and action in moving graphics animations should give viewers enough time to understand what’s happening. Hence, motion designers create eye-catching moving graphics videos while keeping readability and comprehensibility in mind.
Graphic design in motion is an animation style that you can find almost everywhere around the world. The simplest definition of this style is design in motion. Over time, motion design has improved while going through changes. Today, motion graphics services produce high-quality moving graphics animations relying on advanced technology. Moreover, there are diverse applications of motion design that are prominent in television, movies, apps, websites, and social media. Opening credits, logo animation, and title sequences, to mention some of those applications. Furthermore, creative motion design artists think of several things before coming up with stunning moving graphics videos. Virtual metaphors and pace, in addition to readability & comprehensibility, to name those things. To finish, versatile motion graphics is truly the future of visual storytelling.