America is a popular nation that embraces cryptocurrencies. About 56% of the US population is an existing user of crypto. Interestingly, more than 46.5 Million Americans are more likely to adopt crypto as a newcomer. The inflation of the stock market gave rise to the crypto market.
This sudden outburst in the crypto adoption rate shows that people’s misconceptions about crypto are changing gradually. Those who thought digital currencies were the wrong investment are now ready to invest in them. Does that mean this era is fit for crypto-related businesses?
*It is an absolute Hi-Fi! *
Which Crypto-based Business Is At Peak Now?
Among various cryptocurrency-related services, crypto exchange development services are quite popular thing. Developing an exchange platform in this evolving crypto epoch will bring more benefits than anticipated. Let us elaborate on how a crypto exchange will be the best investment for the future.
All About Crypto Exchange Development
A cryptocurrency exchange is a multiple-layered solution consisting of various elements, such as a dashboard for admins, a mobile application, a web interface, a user dashboard, a trading engine, and more. As the owner, you can choose whether to develop a centralized or decentralized exchange. Then, hire the best developers from the crypto community and launch your exchange platform successfully.
Advertising Is The Key
Now, remember that a crypto exchange platform must earn the users’ trust. As said earlier, some people shy away from crypto investments due to a lack of belief in cryptocurrencies. So, your platform should respect peoples’ concerns and give them a reliable exchange platform.
Advertising your platform is the best way to inform individuals about your trustworthiness. In promotion, it is essential to reach the fittest audience. Here is how to do it.
*Who Are The Ideal Audience? *
Researches show that within two years (2018 - 2020), the crypto industry has expanded by about 190 percent. Finally, it all summed up to form a crypto user base containing more than 300 Million users worldwide.
While considering various factors, the current generation has the most tech-savvy people. So, you should know that your audience is already familiar with crypto technology using the internet. However, these tech-savvy people are the ones who are more likely to become early adopters of emerging technologies.
Depending on the age, 44% of total crypto users are Millennials. 28.6% are from GenX, and 17.8% are from GenZ. Baby boomers occupy the remaining space.
Most people consider investing in crypto due to their interest in decentralization. Blockchain enables a decentralized market for buyers and sellers to trade democratically.
Keeping crypto crashes and volatility in mind, investors are very cautious about their crypto investments. So, when they purchase, they look out only for coins that give seek-out options and value-added buys.
That's it! That is how your audience will be in this existing era. We hope you have an idea about the standpoint of the recent crypto user base.
Above all, the entire statistics prove that cryptocurrencies are here to stay and conquer. Thus, this is the perfect time for you to start your own exchange with the assistance of a cryptocurrency exchange development company. They will help you obtain a reliable exchange platform cut-stitched to your needs.